In Les Affaires Spring Collection.

A sneak preview into my life as a Les Affaires brand development executive,
the brand I have grown to love and adore.

Everything I say here is my own.

Pablo Picasso once said, “The chief enemy of creativity is ‘good’ taste.”
That leaves us with the question of whether ‘good’ taste is cultured and institutionalised.

While all of us know distinctively what ‘bad’ taste is (except for a select few), most of us don’t know what defines ‘good’ taste with ‘good’ taste being so very subjective. What I do know, however, is that I rather have very little good taste than loads of bad taste. And here, you will find nothing short of my version of ‘good’ taste and what I think makes the brand tick. I hope you enjoy reading it as much as I writing it. (:

More about me: http://mademoiselleisadesigner.wordpress.com/about/


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